As a brand leader, you know brand has become a filter through which a company’s culture and purpose are delivered. No longer a conduit for what a company says, it’s a reflection of what a company (and all of its associates) embodies. A traditional brand center – much like your typical Digital Asset Management (DAM) software – was a place where marketers went to share static brand guidelines and have central access to ‘on-brand’ assets like images, logos, PPT templates, etc.
However today, managing brand – your company’s most valuable asset – is an ongoing process of education and engagement. Your success is dictated by the extent to which you can shift the mindset from playing Brand Cop, to Brand Concierge.
More about our panel of speakers...
Senior Global Brand Manager – Deloitte
As part of her role, Kelley helps the global Deloitte network use the brand as creatively and consistently as possible by leading the advancement of platforms such as Brand Space, Deloitte’s centralized repository of brand guidelines, assets and tools. Kelley joined Deloitte from the financial services industry and has an MBA in Marketing from Fordham University in New York.
VP and Principal Analyst – Forrester
Dipanjan is a branding expert and focuses on strategies and best practices for developing and managing world-class brands. His areas of focus include positioning and messaging, brand equity and health, architecture, touchpoint strategies, emerging market branding, and global brand management. Dipanjan has an MBA from the University of Chicago, where he focused on strategy and marketing.
Chief Marketing Officer – Monigle
Prior to joining Monigle, Gabriel led the Analytics and Brand Valuation practice for Interbrand in Canada. He has a wealth of practical brand-building experience helping executives across a range of sectors better align and measure their organizations around the customer and employee experience. Gabriel is also a member of the CMO Club, a group of industry peers, and is a regular writer and contributor for Branding Magazine.
Discover the new rules of brand governance and find out how Deloitte launched their first brand refresh in 13 years to more than 200,000 associates worldwide.
Built for brand experts, by brand experts.
MISSION CONTROL FOR WORLD-CLASS BRANDS