It takes more than a set of guidelines and a nice-looking brand book to educate and engage associates with a brand, and yet most brand centers are little more than a functional repository for guidelines and assets – or digital asset management software in disguise.
We believe a portal that connects your associates to one of your most valuable assets should deliver a special experience. It should be a tool that equips people to play their part in contributing to something bigger than themselves.
In addition to all the asset management functionality you could need, BEAM provides a set of tools that truly connect your people to brand.
Integrations & API
Brand management tools shouldn’t be in silos. Understanding brand and driving consistency comes from behavior change. Our research shows employees use at least six different brand and marketing software platforms in a given week (or day!). Integrations provide seamless user experience while boosting team efficiency. Our API infrastructure strategy makes it easy for you to connect your brand ecosystem, driving users to a single location. Create a one-stop shop for all things brand with BEAM.
We implement restful API integrations, but are flexible to your specific needs. We’re always happy to get technical if there’s something you have in mind.
Reporting & analytics
So you’ve made all this content available, and now wouldn’t it be great if you see how much it is being used? Utilize built-in reporting and analytics to identify usage trends and potential opportunities for brand education or awareness campaigns. You can:
- View and export user activity, including log-ins, views, downloads, searches and browser/OS usage.
- Filter user activity by role or geographic location for further insights.
- Create custom reports to get the data you really want and need.
- Calculate ROI based on hourly labor savings and other efficiencies gained using the brand center.