How Brand Centers are Empowering a New Breed of Brand Concierge

In this webinar featuring Deloitte and Forrester, learn about the brand management best practices and best-in-class digital tools used today to successfully manage and evolve your brand and make it easy for your associates to be on-brand and engage with the brand daily.

As a brand leader, you know brand has become a filter through which a company’s culture and purpose are delivered. No longer a conduit for what a company says, it’s a reflection of what a company (and all of its associates) embodies. A traditional brand center – much like your typical Digital Asset Management (DAM) software – was a place where marketers went to share static brand guidelines and have central access to ‘on-brand’ assets like images, logos, PPT templates, etc.

However today, managing brand – your company’s most valuable asset – is an ongoing process of education and engagement. Your success is dictated by the extent to which you can shift the mindset from playing Brand Cop, to Brand Concierge.


Kelley Grover

Senior Global Brand Manager, Deloitte

Dipanjan Chatterjee

VP and Principal Analyst, Forrester

Gabe Cohen

Chief Marketing Officer, Monigle

BEAM - Webinar - Brand Center Concierge
Discover the new rules of brand governance and find out how Deloitte launched their first brand refresh
in 13 years to more than 200,000 associates worldwide.

Watch the
 webinar now.

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