How Brand Centers are Empowering a New Breed of Brand Concierge
In this webinar featuring Deloitte and Forrester, learn about the brand management best practices and best-in-class digital tools used today to successfully manage and evolve your brand and make it easy for your associates to be on-brand and engage with the brand daily.
As a brand leader, you know brand has become a filter through which a company’s culture and purpose are delivered. No longer a conduit for what a company says, it’s a reflection of what a company (and all of its associates) embodies. A traditional brand center – much like your typical Digital Asset Management (DAM) software – was a place where marketers went to share static brand guidelines and have central access to ‘on-brand’ assets like images, logos, PPT templates, etc.
However today, managing brand – your company’s most valuable asset – is an ongoing process of education and engagement. Your success is dictated by the extent to which you can shift the mindset from playing Brand Cop, to Brand Concierge.
Senior Global Brand Manager, Deloitte
VP and Principal Analyst, Forrester
Chief Marketing Officer, Monigle