How Brand Centers are Empowering a New Breed of Brand Concierge

In this webinar featuring Deloitte and Forrester, learn about the brand management best practices and best-in-class digital tools used today to successfully manage and evolve your brand and make it easy for your associates to be on-brand and engage with the brand daily.

As a brand leader, you know brand has become a filter through which a company’s culture and purpose are delivered. No longer a conduit for what a company says, it’s a reflection of what a company (and all of its associates) embodies. A traditional brand center – much like your typical Digital Asset Management (DAM) software – was a place where marketers went to share static brand guidelines and have central access to ‘on-brand’ assets like images, logos, PPT templates, etc.

However today, managing brand – your company’s most valuable asset – is an ongoing process of education and engagement. Your success is dictated by the extent to which you can shift the mindset from playing Brand Cop, to Brand Concierge.