Behind the Brands: NN Group embraces the Brand Concierge mindset.
One of the oldest newest brands, NN Group, a 175 year old $6 billion company that split from ING Bank, needed to help 14,000 employees across 18 regions live the brand. For the brand team, doing the same thing for yet another year was no longer an option. Frank Lina, Brand Manager at NN Group, had a plan to reinvigorate the NN brand experience.
From interactive training, to briefing generators and digital guidelines, the NN Brand Portal is a unified interactive platform that drives adoption and engagement.
In this webinar, learn how NN’s brand management tool “NN Group Brand & Innovation Portal” applies the brand concierge mindset and brings the brand promise, “You Matter” to life. Register below to hear from Frank and see the Brand Portal in action.
Join us on Wednesday, November 20 at 1pm ET / 10am PT
Key insights include:
- Transforming a functional space for brand content into an emotional experience
- Harnessing the digital disruption of brand and changing the way employees learn
- Why innovation is more than a department; how a brand portal facilitates design thinking
Brand Manager, Corporate Identity, NN Group
Chief Marketing Officer, Monigle