Sustaining Brand Beyond Day Two: A New Approach to Modern Brand Governance
Watch this webinar now as we answer the following three questions:
- How has brand governance been disrupted?
- Why do 70% of rebrands lose momentum at or around the 18-months post-launch?
- What are the “new rules” of brand governance that all brands should follow?
Our panel of speakers:
Kelley Grover – Senior Global Brand Manager at Deloitte
Gabriel Cohen – Chief Marketing Officer at Monigle
Senior Global Brand Manager, Deloitte
Chief Marketing Officer, Monigle
"Every brand leader should have a copy of this printed, laminated and placed on their desk at all times. This is the job."
The “this” that Kelley Grover–Senior Global Brand Manager at Deloitte–is referring to, is the new set of rules for brand governance.